NotNow

NotNow

NotNow is a 10-minute pause before an urge becomes an action

For drinking urges, binge eating pulls, anxiety spirals, late-night phone loops, and impulse spending

An adult pauses with both hands held back from a drink, looking conflicted but steady.

Open it when an urge starts to feel automatic. NotNow gives the next few minutes one small action at a time, before you drink, eat, spiral, scroll, or buy.

Open NotNow Browse use cases

Free · No sign-up · No ads

How It Works

One small pause, one step at a time

When an urge hits, you do not need to solve the whole pattern. You need one next move before the next drink, bite, scroll, spiral, or checkout.

  1. 01

    Open NotNow in the moment

    Start without a sign-up, account setup, or long intake while the urge is loud.

  2. 02

    Follow one small action at a time

    Move the cue, change rooms, cool your hands, breathe, close the cart, or send one text, depending on the moment.

  3. 03

    Check again before you decide

    After a few minutes, decide from a quieter place instead of from the peak.

Why It Helps

Built for the short window before acting

NotNow stays focused on the moment when a cue, routine, stress, loneliness, night pattern, or mood shift makes an urge feel immediate.

  • The peak is not the whole decision

    A craving can feel like proof that you need to act, but the loudest part of the urge is not the only part that matters.

  • Changing the cue changes the next move

    Stepping away from the drink, food, phone, cart, room, or routine puts friction between the urge and the action.

  • Small actions are easier under pressure

    When attention is narrow, one concrete prompt is more useful than a long article or a perfect plan.

Early Feedback

What early users notice

Anonymized notes from the urge moments NotNow is built for.

  • After-work autopilot

    Anonymous early feedback

    I did not need a lecture when I got home. I needed one small thing to do before the usual first drink.

  • Late-night phone drift

    Anonymous early feedback

    At night, the plan usually disappears fast. The helpful part was having the next few minutes feel less automatic before another scroll.

  • Food pull at home

    Anonymous early feedback

    Being alone with the food made it easy to negotiate with myself. A small interruption helped more than trying to think my way out of it.

  • Checkout rush

    Anonymous early feedback

    Moving the item out of checkout made the purchase feel less already decided.

  • No setup under pressure

    Anonymous early feedback

    I did not want to explain everything or set up an account. I just needed to get through the first pull.

Read how NotNow works

Start with the next 10 minutes

You can decide later. First, slow down the moment in front of you.

Open NotNow

Common Urge Moments

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