About
NotNow helps you get through the 10 minutes before an urge becomes an action.
NotNow started with alcohol cravings and drinking urges, then expanded to other immediate urge windows where the next few minutes still matter.
Core Idea
Impulse buffering means adding a small, concrete action between the urge and the behavior.
Name the window
The hard part is often the short peak before acting, not the whole future.
Shift the next 10 minutes
A small action can interrupt the automatic pour, order, open, or repeat loop.
Decide after the peak
NotNow helps you make the next choice after the urge has had time to soften.
What It Is
NotNow is an impulse buffering app for the moment when the urge feels immediate and the next choice still matters.
The product stays narrow on purpose, so the next 10 minutes stay usable when drinking, eating, scrolling, spiraling, or buying starts to feel automatic.
How It Works
The flow is intentionally short because the hard moment is not the time for setup or a lecture.
Start where the urge is
Open NotNow without setup, account creation, or a long intake flow.
Do one concrete step
Each prompt is small enough to follow while attention, energy, and willpower are limited.
Check again before deciding
The goal is to put time and action between the urge and the behavior.
How It Expanded
Drinking urges are specific enough to design for: the drink in front of you, the after-work routine, the night cue, the lonely room, the weekend pattern.
That made alcohol a clear first field for NotNow, and the same short-window design now extends to binge eating, anxiety spirals, late-night phone use, and impulse spending.
The same core idea stays the same across categories: do not decide forever while the urge is peaking. Change the next few minutes first.
Different By Design
Traditional tools often help before or after the hard moment. NotNow is built for the moment itself.
Traditional tools
Streak counters, long journals, feeds, forums, and advice libraries can be useful, but they often ask for attention before or after the peak moment.
NotNow
A 10-minute impulse buffer with one small action at a time, no account first, and no shame loop on the first screen.
Scope and Privacy
Keeping the scope narrow is part of what makes it usable in a hard moment.
Not treatment
It is not medical care, therapy, or a substitute for professional support.
Not crisis care
If you are unsafe, in withdrawal, or in immediate danger, you need urgent real-time help.
No sign-up required
You can use it without creating an account or sharing personal details first.
Private by default
It is designed to help in the moment without making your identity part of the experience.
Starting Points
Start with the closest live guide. The exact match does not need to be perfect.
For the immediate moment when a drink, pour, order, or open tab is close.
How to Stop Binge Eating Right Now
For the moment when a binge feels close and the next eating step is about to happen.
For the moment when your body is activated and you need one physical step first.
Choose the closest urge type and start from a live guide.
Start with 10 minutes and one small action.
